Program Outline
About this Program
We all project a personal brand through the way we communicate, collaborate and show up in the workplace. This engaging workshop helps participants understand how their personal brand influences trust, credibility, professional relationships and career opportunities.
Participants explore practical strategies to build a positive and authentic personal brand, strengthen professional networks and create meaningful connections that support career growth and workplace success.
Like all People Tank programs, the workshop is practical, interactive and designed for immediate workplace application, with opportunities for reflection, discussion and real-world learning throughout.
Program Topics
Module 1: Start with The Why
• Setting the context
• What is personal brand?
• Why is managing your brand important for success?
Module 2: The Brand Called You
• Ourselves as a branding exercise
• Aspirational and actual brand
• What is my perceived brand?
• What do I want my brand to be?
• Optimising your socials.
Module 3: Networking - The Good, The Bad and The Ugly
• Benefits of networking – is it worth the pain?
• Small group discussion and plenary debrief - reframing self-limiting beliefs
• Strategies to manage self-talk and nerves.
Module 4: Tools For Talking
• Approaching and starting a conversation
• Your elevator pitch
• Small talk starters and big talk questions
• Escaping without damage
• Following up.
Delivery Options
• This is a one-day course, available in one full day, or two half-days, and either virtual or face to
face.
Audience
• Everyone who wants to be a better and more productive contributor or manager, and who wants to progress their career. Whether you are an individual contributor, team member, CEO or consultant, your brand is key to strong relationships and doing your best work.
Key Outcomes
By completing this course you will learn how to:
• Identify the benefits of effective brand management
• Develop awareness of your own actual perceived brand
• Reflect on the key aspects of your aspirational brand
• Find pathways for building your exposure
• Develop more comfort around networking
• Consider the different types of networks and self-assess your own
• Design and deliver an elevator pitch
• Enter, maintain and exit networking conversations successfully.
Why Choose Us?
People Tank partners with organisations to design human-centred, future-ready leadership capability that drives real behavioural change.
Who we partner with
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